Does race matter in online dating

First Met.com, a leading online dating site with over 70 million installs, analyzed over 2.4 million interactions among its current user base in the United States to discover the likelihood of users to respond to other users based on race.* The data showed that Asian women are the most preferred by all men except Asian men – who prefer Hispanic women.But an intriguing new study of online dating by sociologist Kevin Lewis at the University of California, San Diego, and published by the Proceedings of the National Academy of Sciences suggests that people might be limiting their choices out of a fear that they’re not attractive to other races.Lewis examined the interactions of 126,134 newly signed-up members of the online-dating website OKCupid over two and a half months.As much as we like to think that America is a postracial society, Americans still prefer to date someone from their race.Studies have shown that this preference is stronger than almost any other when it comes to finding mates, although it’s not entirely clear why.It wasn't until 10 years later, in 1967, that the Supreme Court struck down state bans on mixed-race marriage.

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In 2009, Ok Trends, the research arm of the dating website Ok Cupid, parsed user data to determine racial preferences in online dating.Paradoxically, when surveyed, fewer users answered “yes” to the question of whether they preferred to date someone of their own race.So, while users exercised greater discretion in their stated preference, in practice their actions remained the same..White folks, both male and female, overwhelmingly made more contact with whites, which is hardly surprising since there are more white people on the site to choose from.White folks were the most likely to seek out people of another race.

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